Archive for November 2012
Now that the ball is rolling a little bit faster on legalization of cannabis for all purposes after the recent election, perhaps we will see a proliferation of cannabinoid research and a wide range of THC-infused products as a result.
In fact, research and product development has already begun on beauty products and personal care items containing cannabinoids. Members of the Rastafarian religion (famously and frequently associated with marijuana) have long used the plant to promote health in the body. According to researchers in Europe, they may not have been far off: humans actually produce cannabinoid-like compounds naturally already. The marijuana plant’s active ingredient, THC, is believed to be a protectant to the leaves. Human cannabinoids are thought to be produced for the same purpose.
One company — based in a state leading the charge against prohibition, Colorado — is already producing such products. Apothecanna was founded in 2009 to be on the forefront of THC-infused products. They aim to provide relief and calm through cannabis.
Burt’s Bees (which was recently bought by Colgate-Palmolive) has jumped on the hemp bandwagon, recently releasing hemp-based body care items. Dr. Bronner’s Magic Soaps has long been a company loudly advocating hemp research and production in countries where that has been outlawed. Dr. Bronner’s has made its personal cleansing products with hemps for decades.
There is a stigma that seems to be pervasive among non-users: marijuana is only for getting high. With scientific advancements in plant breeding and putting the end product to good and healthy (including non-intoxicating) use, cannabinoids will be a force to be reckoned with in the beauty and personal care realms in the decades to come.